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Steve has been part of the Automotive Aftermarket industry for over 30 years. Calling on all levels of distribution from installers, jobbers, WD's, grocery retail, fleets and convenience. Steve also has experience working with food, motorcycle and traditional brokers. Part of his more current experience he has the opportunity to manage/work with a Rep Agency for 3 years covering the west coast and Arizona territories. Steve has worked mainly in the Southern California and Southern Nevada markets, but has called on all the major accounts; from Washington, Oregon, Hawaii, Utah, Arizona and California.

Work History
UCI-Fram Group: District Manager
Assigned new territory after the merger of Honeywell CPG and UCI: Los Angeles and Orange Counties. Continued to manage Rep Agency in Hawaii for 2012; signed two new accounts in Hawaii; one in Autolite spark plugs and Fram filters that will generate 100k in new business. Added 1 million in new growth from APW (large distributor in LA) in Airtex fuel pumps and added 200k in new Wells Ignition business. Assisted in training with, Fram, Prestone and Autolite. Constantly searching for new business (cold calling and leads), adding new product lines to existing customers for growth.

Honeywell International: Account Executive
Ran successful territory of Southern California and Southern half of Nevada earning top salesman in 2000 exceeding quota by 1 million selling Fram, Prestone AF, Prestone Car Care chemicals (brake fluids, power steering fluids, transmission fluids, fuel additives, gas and diesel, windshield deicer products). Assumed responsibility for US Motorcycle business; managing Rep Agency and attending trade shows and signing new business, selling Fram filters and Autolite spark plugs. Assumed larger territory—added the states of Utah and Hawaii to my personal territory, added the responsibility of managing a West Coast Rep Agency, grew and maintained a 20 million dollar account base that included grocery, Heavy Duty and traditional business.


  • Victor Davis, President, Fast Undercar: 805-676-3410
  • Keith Moses, National Sales Manager, OSC Cooling: 714-975-0889
  • Tony Nasrallah, Owner, Auto Parts Wholesale: 818-899-7860
  • Chuck Wilson, National Account Manager, Honeywell/UCI Fram: 707-478-0139
  • Ralph Diaz, Sales Manager, Dash 4 Brake: 818-549-4800

    Bachelor of Arts History from San Diego State University. Veteran, US Army

    Major Accounts

    Fast Undercar, Auto Parts Wholesale, S&J Industries, Diamond Auto, Penavico, Cal State, Precision Brake & Wheel, H&H, Nova Automotive, Auto Tech, International Filters, Burke Enterprises, Boulevard Brake, Deltatronics, Options, New Geos

    Contact Information

    Phone: 714-836-7667, Fax: 714-836-3618

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